Worldata Wins Dennis Publishing Files

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Worldata, Boca Raton, FL, said yesterday that it takes management of the subscriber files from Dennis Publishing effective Jan. 1.


Dennis Publishing's magazines include men's lifestyle titles Maxim and Stuff and music title Blender.


The Maxim magazine list has 1.9 million subscribers and a base price of $105/M; the Stuff magazine list has 1 million subscribers and a base price of $105/M; and the Blender magazine list has 650,000 subscribers and costs $100/M.


The Dennis Publishing Master File consists of subscribers to all three publications. It has 3.6 million names and a base price of $95/M. Worldata suggests these files for offers such as entertainment, electronics, clothes, cars and travel.


Data cards will be available Jan. 1 at www.worldata.com/datacard.


Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


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