Worldata Will Ask Court to Block Sound-Alike E-Mail Firm

Share this article:
Complaints are to be filed in a Florida court this week against a sound-alike competitor to Worldata Inc., according to an executive at the list firm.

The competitor calls itself World Data Networks and offers opt-in e-mail lists as well as other e-marketing services similar to those provided by Worldata. And both firms are in Boca Raton, FL.

"Our goal is for them to stop representing themselves as a company that is both in name and in service similar to ours," said Jay Schwedelson, corporate vice president at Worldata. "They are trying to use the goodwill and brand that we've established over the years to benefit themselves."

As of yesterday, Schwedelson said he expected that the complaints would be filed within 48 hours, including a cease-and-desist order and a request for an injunction.

Worldata was alerted by several of its clients after World Data Networks solicited them via e-mail.

"The truth of the matter is that there is confusion that is being caused in our marketplace, and it's to our detriment," Schwedelson said.

"We are going to be pursuing the most severe legal remedy possible," he said.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.