Worldata Weathers Hurricane Wilma, Stays Open

Share this article:
List manager and broker Worldata is keeping its office open today after surviving Category 3-force Hurricane Wilma with a few downed trees and no electricity.


The Boca Raton, FL, company has full use of its computers, telephones and the Internet, Worldata CEO Roy Schwedelson said yesterday.


"We're on diesel backup," Schwedelson said. "But we're on a full swing, considering that Palm Beach and Broward County don't have electricity. We're a national company and we have clients in the direct lists and e-mail fields here in the U.S. and in Europe. They expect us to be open."


All of Worldata's 110 employees are accounted for.


"We expect about 80 people to be down here," Schwedelson said.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

B2B Marketers Can Now Self-Serve Ads on Facebook ...

Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.