Worldata to Manage Revamped Publication

Share this article:
Worldata/WebConnect announced yesterday that it would take over management of Sports Weekly by USA Today on Sept. 5.


The file will be a renamed, expanded version of USA Today's Baseball Weekly file, which reaches more than 225,600 baseball enthusiast subscribers. The name change will occur Sept. 1 when the content of the publication is broadened to include football coverage.


Subscribers are 79 percent male, mostly ages 25 to 54 and have a median household income of $55,000. The base price on the file is $95/M.


Worldata recommends the file for a variety of sports-related offers such as sports magazines, memorabilia, tickets, equipment and apparel.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.