*Worldata to Manage autobytel.com Files

Share this article:
Worldata said yesterday that it will be the list manager for autobytel.com, the Internet car-buying service. The first names available will be the postal names in early June, followed by the e-mail names.

All names will adhere to the guidelines of the Direct Marketing Association's privacy promise. The availability of e-mail names also will be subject to an opt-in program instituted by autobytel.com. Jay Schwedelson, vice president of Worldata, said that there will be 1 million opt-in names to start out with and that the list is growing by 150,000 each month.

Autobytel.com's brand awareness and targeted marketing programs attract serious car buyers to its Web site, where they find what they need to buy a car in a pleasing environment and at the price they're looking for.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

B2B Marketers Can Now Self-Serve Ads on Facebook ...

Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.