Worldata Scores Sports, Travel Subscribers

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Worldata, Boca Raton, FL, said that it assumes list management yesterday for seven sports and travel subscriber lists from Century Publishing effective April 1.


· The Baseball Digest file has 156,000 subscribers and is 85 percent male.


· Football Digest has 201,000 subscribers and is 80 percent male.


· Basketball Digest has 91,400 subscribers and is 80 percent male.


· Hockey Digest has 67,400 subscribers and is 85 percent male.


· Bowling Digest has 56,500 subscribers and is 80 percent male.


· All of the sports files above have an average age of 39 and average household income of $52,650. The base price is $95/M for each.


· The TravelAmerica file has 225,700 subscribers. It is 62 percent female with an average age of 50 and average household income of $43,350.


· Cruise America has 182,900 subscribers. It is 62 percent female with an average age of 51 and average household income of $44,000.


Both travel files have a base price of $100/M.


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