Worldata picks up Ziff Davis management

Worldata is once again managing the Ziff Davis Media files.

The company had managed the lists before Walter Karl, the most recent list manager.

The Ziff Davis Media files total 5 million names, including executives, small business owners and consumers. The masterfile contains 30 Ziff Davis publications, Web sites and event lists, including its flagship publication, PC Magazine.

“It's an awesome set of data, between business and consumer lists we're talking about 5 million contacts,” said Jay Schwedelson, corporate VP of Worldata. “It can cater to almost any mailer due to the wide variety of people on the file.”

Postal, e-mail and Canadian files are available.