Worldata managing two new-to-market lists

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Worldata is managing the new-to-market US Weekly Mail Order Buyers and TV Guide Hotline Announcement lists.

The Us Weekly Mail Order Buyers is made up of readers who enjoy shopping through the mail. They love the convenience of shopping from home and they order their favorite products from catalogs, home shopping networks and the Internet. They purchase fitness equipment, apparel, home décor, jewelry and electronics.

Selects include age, income, interest, change of address, gender and state/SCF/ZIP. There are 417,665 individuals in the file at a base price of  $100/M.

The TV Guide Hotline Announcement list is made up of the contemporary, stylish generation preoccupied with TV entertainment and its glamour. These subscribers are trendy consumers who want to see every episode of their favorite programs as well as know the latest buzz on their favorite celebrities.

The file comprises 594,194 individuals at a base price of $100/M.

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