Worldata managing CiTDB list

Share this article:

Worldata has been named list manager of the Ci Technology Database in North America by Harte-Hanks Inc.

Worldata will assume list management responsibilities effective Aug. 1.

Every month the Harte-Hanks team completes telephone-based interviews with more than 65,000 information technology buyers and influencers around the world to build the CiTDB, a business technology database.

The database monitors installed technology and spending plans at nearly 700,000 business, government and institutional sites that account for a large majority of today's global IT spending. The list includes mail, telephone and permission-based e-mail contacts.

The file comprises 1,291,376 individuals a base price of $200/M.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

B2B Marketers Can Now Self-Serve Ads on Facebook ...

Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.