Worldata grabs Power Magazine List

Share this article:

Worldata will add another Access Intelligence file to its roster come April 7 in the form of Power Magazine. Previously managed by Edith Roman, the Power Magazine from Access Intelligence list consists of power plant management executives, engineers and technicians who look to the magazine for the newest equipment in which plants are investing for generating electricity in the most clean and efficient ways. Power readers also depend on the magazine's coverage of modern techniques and trends occurring in power plant operations and maintenance.

“While the power industry represents a $215 billion market, it's still very niche,” explained Worldata SVP Ray Tesi, “As a result, the Power list is a great file for marketers because, under normal circumstances, it's an almost unreachable audience. Having access to such an exclusive list is a huge coup and we plan to position it as such.”

For marketers looking to sell, one of the most appealing new developments is Worldata's email offering, which was not previously available. “In fact,” said Tesi, “we currently have 51,840 subscriber e-mails. Additional selects include job title, job function, industry/business type, sales volume, and employee size.   

The Power Magazine List contains 57,051 subscribers, and is available at $160/M for direct mail and $450/M for e-mail list rentals.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.