Worldata Gets Computer Shopper File

Share this article:
Worldata, Boca Raton, FL, yesterday announced its appointment as list manager for the Computer Shopper file of 359,400 active subscribers effective Feb. 1.


The file is 66 percent male with an average income of $66,100. The file is 69 percent at home address. It is 100 percent direct mail generated, and subscribers pay $39.50 for a basic subscription.


Selects include geography, recency, paid, source, home address, business address, renewals and expires. Base price is $170/M.


Computer Shopper is published by CNET Networks.


Worldata said the e-mail file will debut later this year.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches