Worldata Debuts SportsLine Databases

Share this article:
Worldata/WebConnect has been awarded management of the SportsLine.com Inc. files effective immediately. The files total 9 million members at postal and e-mail address.


The names come from the 10 sports-related Web sites run by SportsLine.com, which are CBS SportsLine.com, GolfWeb.com, PGATour.com, NFL.com, MVP.com, SuperBowl.com, FantasySports.com, Superstars.com, ShopSportsLine.com and MarketPlace on SportsLine.com.


"It's really a big database, and it has never been on the market before," said Jay Schwedelson, corporate vice president of Worldata/WebConnect, Boca Raton, FL. "It's direct mail and e-mail. I've never seen a database with 9 million names that has both postal and e-mail, and they completely match up."


Many people on the databases are buyers, he said, and the files also have a lot of selectivity.


"Everything is selectable, including teams," he said.


The base price on the postal names is $100/M. The e-mail names have a $200/M base price.


This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions