Worldata Debuts List Track Service

Share this article:
Worldata will introduce a Web-based list-management tracking system at the DMA List Day on Aug. 11 in New York that is designed to streamline the time and labor-intensive process of correspondence between brokers, managers and list owners and boost sales of its list-management properties.


List Track will let brokers access status reports, list-owner clearance, accounting clearance and shipping information at any time by clicking through the Web site of Worldata, Boca Raton, FL. The system is a free, value-added service for brokers.


"So much time is spent exchanging faxes and voice mails, so much money is going out the window this way. List Track adds more value to people's time,'' said Jay Schwedelson, corporate vice president at Worldata.


Clicking the List Track button at www.worldata.com links brokers to the List Track home page. The broker is prompted to enter their brokerage company and a password for entry into the system. Once logged on, the broker enters the list name and order number to obtain tracking information. As brokers click through the system, they will see banner advertising of Worldata's managed list properties and possibly information on employment opportunities. Worldata CEO Roy Schwedelson said the banners will be targeted to each broker based on their order entry data.


"All the major list companies have Web sites and are trying to inculcate their Web site into day-to-day marketing and service functions,'' said Roy Schwedelson, whose company also owns banner advertiser WebConnect. "We have the technology from advertisers on WebConnect's side being able to dial into the Web and going to private URLs for information. We felt this was a logical extension for our list brokers.''


-- Mark McLaughlin
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.