Worldata Awarded Bauer Publishing Subscriber Files

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Worldata has been awarded list management duties for the Bauer Publishing subscriber files totaling 800,000 names effective June 1, the Boca Raton, FL, company said yesterday.

Bauer Publishing's consumer magazine titles include In Touch Weekly, Life & Style Weekly, Woman's World, First for Women, J-14, TWIST, M and Soaps In Depth.

The Bauer Publishing Master File is made up of 822,500 subscribers to one or more of Bauer's titles and costs $95/M.

In Touch Weekly covers celebrity news and information and has 70,700 subscribers and costs $100/M.

Life & Style Weekly features celebrity news and fashion trends in Hollywood fashion, beauty and lifestyle. The file is made up of 16,291+ subscribers and costs $100/M.

Woman's World targets the traditional family-oriented working woman and has 116,500 subscribers and costs $95/M.

First for Women covers topics relevant to today's working woman. It has 254,900 subscribers and costs $95/M.

J-14 (Just for Teens) reports on celebrities, music and television and has147,400 subscribers and costs $100/M.

TWIST is another teen magazine devoted to celebrities. It has 26,400 subscribers and costs $100/M.

M covers celebrities for a market of young girls. It has 39,000 subscribers and costs $100/M.

Soaps In Depth is a soap opera fan magazine with two editions, one for CBS and one for ABC. CBS Soaps In Depth has 71,400 subscribers and costs $95/M. ABC Soaps In Depth has 79,600 subscribers and costs $95/M.

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