World Marketing Buys Republic Mailing

Share this article:
World Marketing, a direct marketing services firm in Omaha, NE, acquired rival Republic Mailing and Fulfillment, Dallas.


A privately held company founded in 1980, Republic has clients in cosmetics, retail, advertising and printing. It will merge with World Marketing's Dallas subsidiary, Lee Marketing Services, an end-to-end DM services firm.


"There was a good fit, and there was synergy between the two companies," said Joe Ewers, president of Lee Marketing. "It gives us the opportunity to expand in some targeted industries that fit the product mix we offer."


Republic will lose its name. Operating under the Lee name, the merged entities will offer services like lettershop, data processing, list services, database marketing, on-demand printing and fulfillment.


World Marketing's eight companies offer agency advertising services, digital printing, database management, product and literature fulfillment, lettershop and rebate processing. Ace Marketing, Redstone Communications and MBS Multimode are other World Marketing firms.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.

Hawthorne Opens Mobile Unit, Names Digital Director

Hawthorne Opens Mobile Unit, Names Digital Director

Jared Lake moves over from M&C Saatchi Mobile to head the new unit.