This is the Direct Marketing News World Cup resource guide. It provides marketers with relevant information about the upcoming World Cup, campaign information, and content marketing dos and don'ts.
2010: South Africa Zakumi (leopard)
2006: Germany GOLEO IV & Pille (lion & ball)
2002: Korea/Japan Spheriks (Ato, Kaz & Nik)
1998: France Footix (cockerel)
1994: United States Striker (dog)
1990: Italy Ciao (stick figure player)
1986: Mexico Pique (hot pepper)
1982: Spain Naranjito (orange)
1978: Argentina Gauchito (footballer)
1974: Germany FR Tip and Tap (two boys)
1970: Mexico Juanito (boy)
1966: England World Cup Willie (lion)
Organizing body: FIFA
Timeframe: June 12 - July 13, 2014
Monday, June 16 against Ghana, 6pm EST
Sunday, June 22 against Portugal, 6pm EST
Thursday, June 26 against Germany, 12pm EST
Univision (Spanish language)
Visa, Adidas, Coca-Cola, Hyundai, Emirates, Sony
The FIFA World Cup is unofficially the world's largest sporting event. It's also one of the world's biggest marketing opportunities. Read on to stay in-the-know.
Anyone can create a hashtag (and #AnythingCanBeAHashtag)—but only some hashtags resonate.
The World Cup is an event that transcends sports—and mobile is a channel that transcends everything.
These brands show what it takes to win.
Social media's taking center stage—or shall we say center field—at the 2014 World Cup. Who needs sponsorship when you've got social?
Police and protesters are clashing in Brazil—but for brands, including AB InBev's Budweiser, the party carries on.
Official FIFA sponsorship is expensive, but plenty of marketers are using the games to boost relevance.
Racism is a reality in football, and African-Brazilian players often endure taunts and slurs both on and off the field. One possible solution: Selfies?
In order to take advantage of regional opportunities in emerging markets, you need to be able to speak their language.
Marketers get in the game with these wily World Cup social media marketing campaigns.
Can today's players get their heads in the marketing game?
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.