This is the Direct Marketing News World Cup resource guide. It provides marketers with relevant information about the upcoming World Cup, campaign information, and content marketing dos and don'ts.
World Cup Mascots over the Years
2010: South Africa Zakumi (leopard)
2006: Germany GOLEO IV & Pille (lion & ball)
2002: Korea/Japan Spheriks (Ato, Kaz & Nik)
1998: France Footix (cockerel)
1994: United States Striker (dog)
1990: Italy Ciao (stick figure player)
1986: Mexico Pique (hot pepper)
1982: Spain Naranjito (orange)
1978: Argentina Gauchito (footballer)
1974: Germany FR Tip and Tap (two boys)
1970: Mexico Juanito (boy)
1966: England World Cup Willie (lion)
Organizing body: FIFA
Timeframe: June 12 - July 13, 2014
Monday, June 16 against Ghana, 6pm EST
Sunday, June 22 against Portugal, 6pm EST
Thursday, June 26 against Germany, 12pm EST
Univision (Spanish language)
Visa, Adidas, Coca-Cola, Hyundai, Emirates, Sony
FIFA Social Media
The FIFA World Cup is unofficially the world's largest sporting event. It's also one of the world's biggest marketing opportunities. Read on to stay in-the-know.
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