Overview


This is the Direct Marketing News World Cup resource guide. It provides marketers with relevant information about the upcoming World Cup, campaign information, and content marketing dos and don'ts.

Countdown Clock



World Cup Mascots over the Years


2014: Brazil Fuleco (Armadillo)


2010:
South Africa Zakumi (leopard)

2006: Germany GOLEO IV & Pille (lion & ball)

2002: Korea/Japan Spheriks (Ato, Kaz & Nik)

1998:  France Footix (cockerel)

1994: United States Striker (dog)

1990: Italy Ciao (stick figure player)

1986: Mexico Pique (hot pepper)

1982: Spain Naranjito (orange)

1978: Argentina Gauchito (footballer)

1974: Germany FR Tip and Tap (two boys)

1970: Mexico Juanito (boy)

1966: England World Cup Willie (lion)

Key Information


Location:
Brazil

Organizing body: FIFA 

Timeframe: 
June 12 - July 13, 2014

US matches: 
Monday, June 16 against Ghana, 6pm EST
Sunday, June 22 against Portugal, 6pm EST
Thursday, June 26 against Germany, 12pm EST

Television:
ESPN/ABC
Univision (Spanish language)

FIFA Partners:
Visa, Adidas, Coca-Cola, Hyundai, Emirates, Sony

Links


Schedule


List of Sponsors


FIFA Social Media


  


Cup Content

Everything You Need to Know About Marketing During the World Cup

The FIFA World Cup is unofficially the world's largest sporting event. It's also one of the world's biggest marketing opportunities. Read on to stay in-the-know.


 

World Cup Engagement with a Side of Hash(tags)

World Cup Engagement with a Side of Hash(tags)

Anyone can create a hashtag (and #AnythingCanBeAHashtag)—but only some hashtags resonate.

What's the World Cup Coming to? Mobile.

What's the World Cup Coming to? Mobile.

The World Cup is an event that transcends sports—and mobile is a channel that transcends everything.

The First Truly Social Cup

The First Truly Social Cup

Social media's taking center stage—or shall we say center field—at the 2014 World Cup. Who needs sponsorship when you've got social?

Does Budweiser See the World Cup Through Rose-Tinted Pint Glasses?

Does Budweiser See the World Cup Through Rose-Tinted Pint Glasses?

Police and protesters are clashing in Brazil—but for brands, including AB InBev's Budweiser, the party carries on.

How to Leverage the World Cup Without Sponsorship

How to Leverage the World Cup Without Sponsorship

Official FIFA sponsorship is expensive, but plenty of marketers are using the games to boost relevance.

Anti-racism #bananaselfie Campaign Planned, But Still Impactful

Anti-racism #bananaselfie Campaign Planned, But Still Impactful

Racism is a reality in football, and African-Brazilian players often endure taunts and slurs both on and off the field. One possible solution: Selfies?

Is Localizing Your Marketing Materials Really Necessary? (YES!)

Is Localizing Your Marketing Materials Really Necessary? (YES!)

In order to take advantage of regional opportunities in emerging markets, you need to be able to speak their language.

World Cup Social Campaigns Score Big

World Cup Social Campaigns Score Big

Marketers get in the game with these wily World Cup social media marketing campaigns.

Pressure Prevents Marketers From Scoring Their Goals [Infographic]

Pressure Prevents Marketers From Scoring Their Goals [Infographic]

Can today's players get their heads in the marketing game?

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