This is the Direct Marketing News World Cup resource guide. It provides marketers with relevant information about the upcoming World Cup, campaign information, and content marketing dos and don'ts.

Countdown Clock

World Cup Mascots over the Years

2014: Brazil Fuleco (Armadillo)

South Africa Zakumi (leopard)

2006: Germany GOLEO IV & Pille (lion & ball)

2002: Korea/Japan Spheriks (Ato, Kaz & Nik)

1998:  France Footix (cockerel)

1994: United States Striker (dog)

1990: Italy Ciao (stick figure player)

1986: Mexico Pique (hot pepper)

1982: Spain Naranjito (orange)

1978: Argentina Gauchito (footballer)

1974: Germany FR Tip and Tap (two boys)

1970: Mexico Juanito (boy)

1966: England World Cup Willie (lion)

Key Information


Organizing body: FIFA 

June 12 - July 13, 2014

US matches: 
Monday, June 16 against Ghana, 6pm EST
Sunday, June 22 against Portugal, 6pm EST
Thursday, June 26 against Germany, 12pm EST

Univision (Spanish language)

FIFA Partners:
Visa, Adidas, Coca-Cola, Hyundai, Emirates, Sony



List of Sponsors

FIFA Social Media


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