Overview


This is the Direct Marketing News World Cup resource guide. It provides marketers with relevant information about the upcoming World Cup, campaign information, and content marketing dos and don'ts.

Countdown Clock



World Cup Mascots over the Years


2014: Brazil Fuleco (Armadillo)


2010:
South Africa Zakumi (leopard)

2006: Germany GOLEO IV & Pille (lion & ball)

2002: Korea/Japan Spheriks (Ato, Kaz & Nik)

1998:  France Footix (cockerel)

1994: United States Striker (dog)

1990: Italy Ciao (stick figure player)

1986: Mexico Pique (hot pepper)

1982: Spain Naranjito (orange)

1978: Argentina Gauchito (footballer)

1974: Germany FR Tip and Tap (two boys)

1970: Mexico Juanito (boy)

1966: England World Cup Willie (lion)

Key Information


Location:
Brazil

Organizing body: FIFA 

Timeframe: 
June 12 - July 13, 2014

US matches: 
Monday, June 16 against Ghana, 6pm EST
Sunday, June 22 against Portugal, 6pm EST
Thursday, June 26 against Germany, 12pm EST

Television:
ESPN/ABC
Univision (Spanish language)

FIFA Partners:
Visa, Adidas, Coca-Cola, Hyundai, Emirates, Sony

Links


Schedule


List of Sponsors


FIFA Social Media


  


Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here