Anyone can create a hashtag (and #AnythingCanBeAHashtag)—but only some hashtags resonate.
The World Cup is an event that transcends sports—and mobile is a channel that transcends everything.
These brands show what it takes to win.
Social media's taking center stage—or shall we say center field—at the 2014 World Cup. Who needs sponsorship when you've got social?
Police and protesters are clashing in Brazil—but for brands, including AB InBev's Budweiser, the party carries on.
Official FIFA sponsorship is expensive, but plenty of marketers are using the games to boost relevance.
Racism is a reality in football, and African-Brazilian players often endure taunts and slurs both on and off the field. One possible solution: Selfies?
In order to take advantage of regional opportunities in emerging markets, you need to be able to speak their language.
Marketers get in the game with these wily World Cup social media marketing campaigns.
Can today's players get their heads in the marketing game?
Adidas kicks its World Cup marketing into high gear in a bid to score points against longtime rival Nike.
There's been a lot of social chatter about what the upcoming FIFA World Cup in Brazil will be like—and much of it's been on the pessimistic side.
When it comes to marketing at the 2014 World Cup in Brazil, Coke's spending money as enthusiastically as an overheated sports fan popping open a frosty Coke on a hot day.
Marketers can score a winning goal with these four social media strategies.
Sure, the FIFA World Cup is about football—but it's also a marketing extravaganza. And it's not just big brands that are looking to score.
Marketers and consumers now have access to the discovery giant's wealth of World Cup media data.
Innovative advertising? The fast-food chain is lovin' it.
Big brands like Budweiser, Sony, McDonald's, and others are taking good advantage of their association with the FIFA World Cup.
No matter which team takes home the World Cup trophy this year, one thing is clear: Latin America loves mobile and marketers love Latin America.
Mass media buys are fine—but targeted real-time relevance should be every World Cup marketer's real goooaaalll.
What if I told you there was a magical wonderland where mobile commerce is expected to grow by 35% through 2015 and everyone was socially engaged? That place is Latin America.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.