World Cup Engagement with a Side of Hash(tags)

World Cup Engagement with a Side of Hash(tags)

Anyone can create a hashtag (and #AnythingCanBeAHashtag)—but only some hashtags resonate.

What's the World Cup Coming to? Mobile.

What's the World Cup Coming to? Mobile.

The World Cup is an event that transcends sports—and mobile is a channel that transcends everything.

The First Truly Social Cup

The First Truly Social Cup

Social media's taking center stage—or shall we say center field—at the 2014 World Cup. Who needs sponsorship when you've got social?

Does Budweiser See the World Cup Through Rose-Tinted Pint Glasses?

Does Budweiser See the World Cup Through Rose-Tinted Pint Glasses?

Police and protesters are clashing in Brazil—but for brands, including AB InBev's Budweiser, the party carries on.

How to Leverage the World Cup Without Sponsorship

How to Leverage the World Cup Without Sponsorship

Official FIFA sponsorship is expensive, but plenty of marketers are using the games to boost relevance.

Anti-racism #bananaselfie Campaign Planned, But Still Impactful

Anti-racism #bananaselfie Campaign Planned, But Still Impactful

Racism is a reality in football, and African-Brazilian players often endure taunts and slurs both on and off the field. One possible solution: Selfies?

Is Localizing Your Marketing Materials Really Necessary? (YES!)

Is Localizing Your Marketing Materials Really Necessary? (YES!)

In order to take advantage of regional opportunities in emerging markets, you need to be able to speak their language.

World Cup Social Campaigns Score Big

World Cup Social Campaigns Score Big

Marketers get in the game with these wily World Cup social media marketing campaigns.

Pressure Prevents Marketers From Scoring Their Goals [Infographic]

Pressure Prevents Marketers From Scoring Their Goals [Infographic]

Can today's players get their heads in the marketing game?

Adidas Goes All In for the World Cup...and Cow Hearts

Adidas Goes All In for the World Cup...and Cow Hearts

Adidas kicks its World Cup marketing into high gear in a bid to score points against longtime rival Nike.

Will World Cup Fever Turn Into a World Cup Headache? [Infographic]

Will World Cup Fever Turn Into a World Cup Headache? [Infographic]

There's been a lot of social chatter about what the upcoming FIFA World Cup in Brazil will be like—and much of it's been on the pessimistic side.

Coca-Cola Pours it on Heavy for the World Cup

Coca-Cola Pours it on Heavy for the World Cup

When it comes to marketing at the 2014 World Cup in Brazil, Coke's spending money as enthusiastically as an overheated sports fan popping open a frosty Coke on a hot day.

How to Kick Off a World Cup Social Campaign

How to Kick Off a World Cup Social Campaign

Marketers can score a winning goal with these four social media strategies.

The World Cup Runneth Over with Awesome Marketing Campaigns

The World Cup Runneth Over with Awesome Marketing Campaigns

Sure, the FIFA World Cup is about football—but it's also a marketing extravaganza. And it's not just big brands that are looking to score.

Rovi Releases World Cup Metadata

Rovi Releases World Cup Metadata

Marketers and consumers now have access to the discovery giant's wealth of World Cup media data.

Creative Bravery Helps McDonald's Achieve Golden Results

Creative Bravery Helps McDonald's Achieve Golden Results

Innovative advertising? The fast-food chain is lovin' it.

How Official FIFA Sponsors Are Leveraging The World Cup

How Official FIFA Sponsors Are Leveraging The World Cup

Big brands like Budweiser, Sony, McDonald's, and others are taking good advantage of their association with the FIFA World Cup.

Latin America's Got Game

Latin America's Got Game

No matter which team takes home the World Cup trophy this year, one thing is clear: Latin America loves mobile and marketers love Latin America.

All the (Real) Time in the World

All the (Real) Time in the World

Mass media buys are fine—but targeted real-time relevance should be every World Cup marketer's real goooaaalll.

On Top of the World Cup?

On Top of the World Cup?

What if I told you there was a magical wonderland where mobile commerce is expected to grow by 35% through 2015 and everyone was socially engaged? That place is Latin America.

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