Workshop to Address Recession, Terrorism Challenges

Share this article:
How to use direct marketing while the country copes with a recession, terrorism and anthrax will be the focus of a workshop and seminar this month in Stamford, CT.


The event will offer practical solutions for companies of any size, said organizer Joshua Moritz, professor in the direct marketing master's program at New York University. Among the topics to be discussed: how current events affect response rates across various industries; modeling and database techniques that can increase response; and how to ensure vendors are operating securely.


Speakers include Brian Fitzpatrick, sales director for the New York metro area at the U.S. Postal Service; Ann Zeller, vice president of information and special projects at the Direct Marketing Association; and Jennifer Panaro, marketing manager at Pitney Bowes.


"Direct Marketing in Challenging Times: Recession, Terrorism, Anthrax, What Next?" will be held Jan. 23 at the Stamford branch of the University of Connecticut. Cost is $175 in advance, $225 at the door. To register, call 860/570-5515. For more information, call 203/226-8795, ext. 12.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.