The infant care company tapped into its parental population to drive brand awareness, consumer insights, and user-generated content.
Three ways that marketers can generate word of mouth--and three ways to keep the conversations going.
The daily deal site's word-of-mouth strategy helps boost its high-value membership.
Sometimes the buzz generated from a word-of-mouth campaign is especially sweet.
A little bit of hype, a dose of intrigue, and a healthy portion of engagement can help any brand in the quest to revive their image and get in front of new fans.
In the theater, word-of-mouth marketing is the star of the show.
How customer-driven communities build word-of-mouth marketing for your brand.
Please, solve my problem before you ask for a referral.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...