Word-Of-Mouth Marketing

Playtex Baby Discovers New Insight Through User-Born Content

Playtex Baby Discovers New Insight Through User-Born Content

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The infant care company tapped into its parental population to drive brand awareness, consumer insights, and user-generated content.

How to Spark (and Sustain) Brand Love and Passion

How to Spark (and Sustain) Brand Love and Passion

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Three ways that marketers can generate word of mouth--and three ways to keep the conversations going.

Goldstar Taps Altruism to Double Its Referral Revenue

Goldstar Taps Altruism to Double Its Referral Revenue

The daily deal site's word-of-mouth strategy helps boost its high-value membership.

French Candy Carambar Punks France

French Candy Carambar Punks France

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Sometimes the buzz generated from a word-of-mouth campaign is especially sweet.

Great Examples of Intrigue and Multichannel Marketing From the World of Music

Great Examples of Intrigue and Multichannel Marketing From the World of Music

A little bit of hype, a dose of intrigue, and a healthy portion of engagement can help any brand in the quest to revive their image and get in front of new fans.

All the World's a (Social) Stage

All the World's a (Social) Stage

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In the theater, word-of-mouth marketing is the star of the show.

When customers talk, prospects listen

When customers talk, prospects listen

How customer-driven communities build word-of-mouth marketing for your brand.

Word-of-mouth marketing gone awry

Word-of-mouth marketing gone awry

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Please, solve my problem before you ask for a referral.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...