Sometimes the buzz generated from a word-of-mouth campaign is especially sweet.
A little bit of hype, a dose of intrigue, and a healthy portion of engagement can help any brand in the quest to revive their image and get in front of new fans.
In the theater, word-of-mouth marketing is the star of the show.
How customer-driven communities build word-of-mouth marketing for your brand.
Please, solve my problem before you ask for a referral.
Company of the week
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.