May 01, 2013
What separates big data from Big Data is that the latter has—as Gartner has noted—volume, velocity, and variety.
April 01, 2013
As a nation obsessed with imparting big, bold monikers on everything, can we not do better than Generation Z for today's teens and tweens?
March 01, 2013
A poorly named content marketing tactic similar to a print advertorial that lives "natively" within a publisher's online editorial content.
February 01, 2013
Perhaps multichannel was too straightforward and cross-channel was too boring for retailers and the technology companies that serve them.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
