Word to the Wise: Shopper Marketing

Share this article:

In an industry overrun with synonymous terms, shopper marketing is one more to add to the mix.

Like, well, marketing and, to some, brand marketing, shopper marketing is about understanding consumers' behaviors and preferences in particular in terms of products and channels and then using that insight to create a win-win-win for brands, consumers, and retailers.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions