Word to the Wise: Real-Time

Share this article:

The question about “real time” is whether it's actually real time, or just near real time.

While some marketers mean “in the exact moment” when they refer to real-time marketing, others mean “as close to the moment as makes sense or that we're capable of.”

To avoid miscommunication, it's best to include “near” if that's what you mean.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...