Word to the Wise: Native Advertising

Share this article:
Word to the Wise: Native Advertising
Word to the Wise: Native Advertising

A poorly named content marketing tactic similar to a print advertorial that lives “natively” within a publisher's online editorial content.

Cited (usually) as sponsored content, these native ads provide educational, informational, or entertaining content in context.

While not easily scalable, it's highly customizable to specific target audiences.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.