Word to the Wise: Native Advertising

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Word to the Wise: Native Advertising
Word to the Wise: Native Advertising

A poorly named content marketing tactic similar to a print advertorial that lives “natively” within a publisher's online editorial content.

Cited (usually) as sponsored content, these native ads provide educational, informational, or entertaining content in context.

While not easily scalable, it's highly customizable to specific target audiences.

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