Word to the Wise: Native Advertising

Share this article:
Word to the Wise: Native Advertising
Word to the Wise: Native Advertising

A poorly named content marketing tactic similar to a print advertorial that lives “natively” within a publisher's online editorial content.

Cited (usually) as sponsored content, these native ads provide educational, informational, or entertaining content in context.

While not easily scalable, it's highly customizable to specific target audiences.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.