Word to the Wise: Influencer

Share this article:

 

How should marketers define an influencer?

It depends. Celebrities, journalists, Internet entertainers—these groups and others may have a large following, but might not actually influence a specific brand's prospects or customers to take action.

Look past the size of a person's network and into the genuine influence she has on it.

Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

MediaWhiz

MediaWhiz is an online performance marketing agency that helps clients acquire customers more ...

More in Social Media

Rollin' Social Media Strikes With the Sox

Rollin' Social Media Strikes With the Sox

Six do's and don'ts for stepping outside the (batters) box and using powerful connections to connect with consumers.

LinkedIn Revamps Sales Navigator; Will Sell as Premium Service

LinkedIn Revamps Sales Navigator; Will Sell as Premium ...

Users were up, but page views were down in Q2 for the social business network, as CEO Jeff Weiner looks to increase revenue from premium products and ad sales.

Marketing Chatter: August 2014

Marketing Chatter: August 2014

See what our tweeps have been getting up to this month. Follow us @dmnews.