Word to the Wise: In-Memory Analytics

Share this article:

In-memory analytics isn't new; the interest in Big Data tools has simply raised its profile.

In-memory analytics enables businesses to analyze and make predictions on volumes of data quickly, because the data is already where analysis will occur.

This expedites the entire process, versus first moving data from where it's stored to where it can be analyzed.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Analytics vs. Instincts

Analytics vs. Instincts

Even for the savviest marketers, finding the right balance of analytics and gut instincts can prove to be difficult.

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.