Word to the wise: Growth Hacker

Share this article:

Hackathons, usually intense IT development sessions, are an increasing popular way for spurring innovation.

Some marketing folks, not wanting to be left out of the cool trend du jour, now use the term “growth hackers” for marketers who are expert in driving engagement and growth for startups.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Marketing Strategy

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Marketing Strategy

Marketing the Good Ol' Days

Marketing the Good Ol' Days

Packaging fond memories and warm feelings continues to be a winner for today's brand marketers.

Lead Generation in 2015

Lead Generation in 2015

Strategy, content, and customers. Marketing pundits say those will be the three prongs of a successful lead-gen strategy in the coming year.