Word to the wise: Growth Hacker

Share this article:

Hackathons, usually intense IT development sessions, are an increasing popular way for spurring innovation.

Some marketing folks, not wanting to be left out of the cool trend du jour, now use the term “growth hackers” for marketers who are expert in driving engagement and growth for startups.

Share this article:
close

Next Article in Marketing Strategy

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Marketing Strategy

News Byte: Retailers Are Failing at Local Marketing

News Byte: Retailers Are Failing at Local Marketing

Whole Foods, Walmart, and Verizon get passing grades, but most retailers are flunking at connecting with customers locally, a study claims.

Give Consumers a Reason to Feel

Give Consumers a Reason to Feel

Those warm fuzzies may be worth more than you think.

Retailers Need to Revive the Rebate

Retailers Need to Revive the Rebate

Direct price matching with e-tailers is folly, but smartphone penetration and showrooming necessitate action from retailers. Could rebates be the answer?