Currently overused term that means using game mechanics to encourage customers to take desired actions.
Not new by any means; many sales incentive programs are a form of “gamifying” compensation.
Recent shiny object for marketers due to its many possible uses engaging customers via social channels.
Companies put the pedal to the metal for spending on new data solutions and staffers, says a DMA report
According to IBM, 50% of the 270 billion customer service calls placed each year go unresolved. But Watson can help.
Gift basket purveyor Harry & David uses multivariate testing to give its e-commerce visitors the online experience they crave.
