Word to the Wise: Gamification

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Word to the Wise: Gamification
Word to the Wise: Gamification

Currently overused term that means using game mechanics to encourage customers to take desired actions.

Not new by any means; many sales incentive programs are a form of “gamifying” compensation.

Recent shiny object for marketers due to its many possible uses engaging customers via social channels.

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Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...