Word to the Wise: Customer Listening

Share this article:

Hopefully, customer listening is a finely honed skill among your sales team.

But in terms of marketing it means broadly collecting customer input from structured and unstructured data sources, including everything from surveys to online behavior data to social conversations.

Customer listening should always be followed by analysis and action.

Share this article:
close

Next Article in Social Media

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

MediaWhiz

MediaWhiz is an online performance marketing agency that helps clients acquire customers more ...

More in Social Media

News Byte: LinkedIn Surpasses 300 Million Subscribers

News Byte: LinkedIn Surpasses 300 Million Subscribers

The business-oriented social network credits mobile adoption for reaching the milestone

App of the Week: Flipboard

App of the Week: Flipboard

Flipboard collects content from the Web and reformats it for users.

News Byte: Union Metrics Debuts Instagram Analytics

News Byte: Union Metrics Debuts Instagram Analytics

The company merges the introduction with its Twitter and Tumblr measurement tools in a metrics social suite.