Word to the Wise: Agile Marketing

Share this article:

Taking a methodical approach to marketing is so yesterday.

Agile marketing—a flexible, iterative strategy that allows for changes in real time—is the way to go for marketers looking to immediately react to customers' needs, behaviors, and responses.

Share this article:
close

Next Article in Marketing Strategy

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Marketing Strategy

Let's Get Real About Sales Automation

Let's Get Real About Sales Automation

Three words apply when adopting SFA: Keep it simple.

As CMOs and CIOs Collaborate, There Will Be Growing Pains

As CMOs and CIOs Collaborate, There Will Be ...

The two chiefs are working closer than ever, but are they working well?

Getting Religious About Customer Psychology

Getting Religious About Customer Psychology

Does your brand have a devoted following?