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 word of mouth

VitalSmarts focuses on 
CRM and client acquisition

December 01, 2011

Corporate training company VitalSmarts uses its "Awareness Team" to spread the word about the brand's professional training products through social media, and the company also relies heavily on word-of-mouth referrals it obtains through free distribution of some of its best-selling books at trade shows and executive briefings.
 

LBi acquires Mr Youth

November 14, 2011

LBi International acquired social media marketing agency Mr Youth for approximately $40 million to $50 million, Luke Taylor, CEO of LBi, told Direct Marketing News.
 

Zico connects Facebook pledge to a healthy and charitable lifestyle

July 01, 2011

Zico brand coconut water's latest campaign features NBA star Kevin Garnett and allows consumers to pledge, through Facebook, to live a more natural lifestyle. It offers to give away Zico to one lucky fan each day, but also to make a donation to the Challenged Athletes Foundation for each pledge.
 

Elmer's seeks out crafters

Mercedes Cardona July 01, 2011

Elmer's Products wanted to target moms ages 25 to 55 interested in crafts and scrapbooking for the launch of an Elmer's and X-Acto line of crafting supplies, sold exclusively at Wal-Mart stores.
 

Facebook launches eighth ad unit, designed by Leo Burnett

June 22, 2011

Leo Burnett has created an interactive ad unit for Facebook that will allow brands to initiate conversations with consumers by posting photos, videos, links and status updates onto the social network.
 

Consumer word-of-mouth activity down since start of recession: Colloquy

Michael Corso May 19, 2011

Consumers have cut back significantly on sharing opinions about companies, as well as their products and services, since the beginning of the "Great Recession," according to research from Colloquy. Fifty-eight percent of consumers said they have discussions with family members, friends and colleagues about the brands they use, down from 73% in 2008, according to the loyalty marketing consultancy.
 

J. Hilburn launches first e-commerce portal

March 23, 2011

Custom clothing company J. Hilburn launched its first e-commerce website on March 23. The site, which the company created in-house, features sophisticated social media and e-mail sharing mechanisms. Prior to the launch, J. Hilburn's products were available exclusively through more than 800 personal style advisors nationwide who would meet with customers to take measurements and provide fashion suggestions.
 

Marketers strike a balance between skeptical teens and their cautious parents

Alex Palmer January 01, 2011

As the teen segment continues to grow, marketers are getting more creative in how they reach out to these plugged-in skeptical consumers.
 

Put your social advocates to work for you

Michelle de Haaff, CMO, Attensity January 01, 2011

While the concept of word-of-mouth marketing has been around for ages, the Web and social media have taken it a step further.
 

Let your employees tell your company's story to grow your brand

Lisa Reynolds, VP of consumer engagement at Valassis January 01, 2011

As executives bring their brands to life, they should invest in the people who know it best: their employees. Who better to tell a brand's story than those people who are most passionate about a brand.
 

Word-of-mouth programs show short-, long-term effectiveness: study

Mercedes Cardona July 29, 2010

Word-of-mouth marketing programs are effective in both the short and long term, showing up to a 60% return on investment, according to an academic study.
 

Influencers still doing it live

March 24, 2010

ICOM, a division of Epsilon Targeting, released a study yesterday with some interesting findings on influencers.
 

New Avenues for Acquisition

Daniel Stepanic, marketing director, C.TRAC Information Solutions November 30, 2009

Acquisition today is tougher than ever before, beyond simply building the perfect prospect list. With over 14 states now engaged in some form of do-not-mail legislation, smart b-to-b and consumer marketers are re-thinking the entire concept of engaging leads and acquiring new customers.More than a platform for the exchange of information, the most successful acquisition projects of 2010 will be those that call upon the aid of search engine optimization (SEO) strategies and homepage opt-ins, word of mouth, social networking and blogging tools and strategies.
 

Microsoft launches Twitter haiku contest for IT pros

November 24, 2009

Microsoft launched an online haiku contest this month targeting IT professionals. To win a home theater system and an Xbox 360 Elite console, IT pros can submit their best haikus about the Windows Server 2008 R2 operating system via Twitter or the campaign's microsite, R2Haiku.com.
 

Welch's juices up brand marketing with digital effort

November 13, 2009

Juice maker Welch's, which spent $4 million online last year, launched its "Real. Grape. Goodness" integrated effort, November 12. It includes TV, online and print components.