Word of Mouth Beats Net as Tech Info Source, Euro RSCG Study Says

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The Internet fared better than advertising and stores for disseminating information and stoking consumer desire for technology products, according to a global Euro RSCG Worldwide survey released yesterday.


Twenty percent of the surveyed consumers said they get technology information from Web sites. In contrast, only 13 percent of the respondents said they get most of their information on technology products from advertising, and only 1 percent said they get their information from stores.


Word of mouth, however, beat the Internet as an information source for technology products, with 20 percent of those surveyed saying they relied on office buzz, 11 percent on friends and 3 percent on family members.


In another finding, 63 percent of the respondents worldwide predicted that most people would access the Internet in 2025 through their cell phone or wireless device. Another 23 percent predicted that people would use their televisions to go online, and 14 percent held out for the PC.


Called "Wired & Wireless: High-Tech Capitals Now and Next," the study questioned individuals in 19 cities worldwide with high usage of the Internet and mobile or wireless devices.


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