Woo named Sears CMO

Sears Holdings Corp. has named Monica Woo VP and CMO, according to reports. Woo replaces Don Hamblen, who left the company in January 2010.

Woo will be responsible for all marketing, brand and advertising programs for Sears, according to a Sears memo obtained by Reuters. Her appointment takes effect August 15, and she will report directly to David Friedman, SVP and president of marketing at Sears, according to the document.

Woo most recently served as CMO and strategy officer at FreshDirect. She has also held senior-level roles at 1-800-Flowers.com, Deutsche Bank and Bacardi.

Its the latest in a series of executive appointments from the company and the second one this week. Sears named Edgar Huber president and CEO of subsidiary Lands' End on August 1; it named Lou D'Ambrosio, CEO and president in February. He held the role of interim CEO and president for more than three years.

A Sears representative could not be immediately reached for comment.