Women's Professional Soccer selects Pereira & O'Dell for spring campaign

Share this article:

Women's Professional Soccer (WPS) has selected San Francisco-based ad agency Pereira & O'Dell to do its marketing for the Spring 2010 season, the league's second.

The season kicks off April 10, 2010 with nine teams, including first-year teams in Atlanta and Philadelphia. Pereira & O'Dell will work with WPS to create an integrated ad campaign to launch in March 2010. The campaign will be aimed at retaining existing fans and acquiring new ones.

WPS's sponsors and marketing partners include Puma, Hint Essence Water and the US Coast Guard.

This season's marketing efforts will include social media marketing and connecting to fans in communities.

“Soccer has a unique and powerful ability to mobilize fans,” said PJ Pereira, chief creative officer at Pereira & O'Dell, in a statement. “We want to channel that passion to build an active community connecting fans with players and build buzz and anticipation for the 2010 season.”


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.