Women.com, GM Launch Co-Branded Web Site
The new site plans to showcase a number of different gender-focused features, including On the Road, Ms. Mechanic and Family Fun. Additionally, an interactive feature called Drive Talk would allow women to directly communicate with GM representatives and, in turn, enable the vehicle manufacturer to collect specific data on this market.
"We're going to intersect women in a number of meaningful ways which bring safety and car buying and maintenance to light," said Jeff Bruce, senior vice president of sales and client marketing at Women.com, San Mateo, CA.
Bruce said Women.com plans to promote the Web site by placing co-branded banner ads on every one of the company's vertical channels, including cars, weddings, and sex and romance. Also, the company intends to deliver e-newsletters to a permission-based portion of its membership to inform them about the Web site, he said.
The e-mail newsletters will not be delivered to General Motors' membership, Bruce said.
Users can access the Web site, Women in Motion, by logging on to www.women.com/gm.
Women in Motion will not offer users an e-commerce platform to purchase GM automobiles, Bruce said. Instead, users will be directed to GM's Web site via links in the e-mail newsletters, he said.
Representatives for General Motors were not available for comment.