Female-centric ads are empowering women—and making money for brands.
A few more pearls of wisdom from the 2014 Marketing Hall of Femme honorees. They know what they're talking about.
Thank you to everyone who submitted nominations for the 2014 Marketing Hall of Femme. The nomination period is now closed. The Hall of Femme awards program honors the senior-most female marketers in organizations of all sizes and across all industries who have made a significant impact on their business in the past year. Winners will be featured in the May 2014 issue of Direct Marketing News and online.
Facebook COO Sheryl Sandberg's new book has garnered some harsh criticism. And do you know who the strongest critics are? Women.
You came hungry. You left inspired. Meet the exceptional female CMOs honored at the inaugural Marketing Hall of Femme event.
If your edgy branding campaign was generating a lot of buzz but at the same turning off a large demographic—what would you do?
Even before blogs existed, Mad Men-era marketers knew that women held the purse strings in their homes.
According to Beyoncé, it's girls who run the world. And looking at recent research, she is probably right. Worldwide, women are responsible for nearly four times as much consumer spending as China and India combined.
I wouldn't go so far as to say that everything should be gender neutral (for example, I think gender neutral childrearing is a little extreme), but there's something a little off-putting about "Lego Friends," Lego's new line of girly toys — and it's not because I'm opposed to gender-specific marketing.
Women are more likely to begin shopping and researching products online after becoming a parent, according to the findings of Totsy's first annual "Mom Shopping Trends" report.
Women's specialty retailer Chico's FAS increased marketing expenses by $4.4 million in its fiscal fourth quarter of 2010. Kent Kleeberger, EVP, CFO and treasurer of the company, said it spent more on e-marketing initiatives across all three Chico's brands.
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