women

We Can Do It? We DID Do It.

We Can Do It? We DID Do It.

By

A few more pearls of wisdom from the 2014 Marketing Hall of Femme honorees. They know what they're talking about.

CMOs Who Puts the Femme in Phenomenal

CMOs Who Puts the Femme in Phenomenal

By

Thank you to everyone who submitted nominations for the 2014 Marketing Hall of Femme. The nomination period is now closed. The Hall of Femme awards program honors the senior-most female marketers in organizations of all sizes and across all industries who have made a significant impact on their business in the past year. Winners will be featured in the May 2014 issue of Direct Marketing News and online.

Lean In, Lean Back, Sit Down, Stand Up—Or Whatever Works For You

Lean In, Lean Back, Sit Down, Stand Up—Or Whatever Works For You

Facebook COO Sheryl Sandberg's new book has garnered some harsh criticism. And do you know who the strongest critics are? Women.

Putting the Excellence in XX

Putting the Excellence in XX

By

You came hungry. You left inspired. Meet the exceptional female CMOs honored at the inaugural Marketing Hall of Femme event.

November 2012 Marketing Challenge: Answers

November 2012 Marketing Challenge: Answers

If your edgy branding campaign was generating a lot of buzz but at the same turning off a large demographic—what would you do?

Connect with power moms through their trusted causes

Connect with power moms through their trusted causes

Even before blogs existed, Mad Men-era marketers knew that women held the purse strings in their homes.

The consumer is your wife, sister, mother, girlfriend, niece ...

The consumer is your wife, sister, mother, girlfriend, niece ...

According to Beyoncé, it's girls who run the world. And looking at recent research, she is probably right. Worldwide, women are responsible for nearly four times as much consumer spending as China and India combined.

As if Bratz dolls aren't bad enough ... pink Lego

As if Bratz dolls aren't bad enough ... pink Lego

By

I wouldn't go so far as to say that everything should be gender neutral (for example, I think gender neutral childrearing is a little extreme), but there's something a little off-putting about "Lego Friends," Lego's new line of girly toys — and it's not because I'm opposed to gender-specific marketing.

Women more likely to shop, research products online after giving birth: report

By

Women are more likely to begin shopping and researching products online after becoming a parent, according to the findings of Totsy's first annual "Mom Shopping Trends" report.

Chico's boosts marketing spend; 2010 sales improve

By

Women's specialty retailer Chico's FAS increased marketing expenses by $4.4 million in its fiscal fourth quarter of 2010. Kent Kleeberger, EVP, CFO and treasurer of the company, said it spent more on e-marketing initiatives across all three Chico's brands.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

Featured Articles

Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.