Do you know an amazing female CMO? The 2014 Marketing Hall of Femme entries are open now. This awards program honors the senior-most female marketers in organizations of all sizes and across all industries who have made a significant impact on their business in the past year. Winners will be featured in the May 2014 issue of Direct Marketing News and online.
Facebook COO Sheryl Sandberg's new book has garnered some harsh criticism. And do you know who the strongest critics are? Women.
You came hungry. You left inspired. Meet the exceptional female CMOs honored at the inaugural Marketing Hall of Femme event.
If your edgy branding campaign was generating a lot of buzz but at the same turning off a large demographic—what would you do?
Even before blogs existed, Mad Men-era marketers knew that women held the purse strings in their homes.
According to Beyoncé, it's girls who run the world. And looking at recent research, she is probably right. Worldwide, women are responsible for nearly four times as much consumer spending as China and India combined.
I wouldn't go so far as to say that everything should be gender neutral (for example, I think gender neutral childrearing is a little extreme), but there's something a little off-putting about "Lego Friends," Lego's new line of girly toys — and it's not because I'm opposed to gender-specific marketing.
Women are more likely to begin shopping and researching products online after becoming a parent, according to the findings of Totsy's first annual "Mom Shopping Trends" report.
Women's specialty retailer Chico's FAS increased marketing expenses by $4.4 million in its fiscal fourth quarter of 2010. Kent Kleeberger, EVP, CFO and treasurer of the company, said it spent more on e-marketing initiatives across all three Chico's brands.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.