Women First Files for Chapter 11

Share this article:
Specialty pharmaceutical company Women First HealthCare Inc., San Diego, announced its Chapter 11 bankruptcy filing in the U.S. Bankruptcy Court for the District of Delaware last week.


"All assets are up for sale, [and] we have assigned the assets and liabilities ... to a third party, Insolvency Services Group Inc.," chief financial officer Richard Vincent said. "[It includes] the list of names ... and some inventory in the neighborhood of $150,000 to $250,000.


"The catalog is intended to be a continuing concern and to be fired up by the May-June timeframe by whoever the acquirer ends up being. [The online operation is] in a holding pattern."


The company also agreed to sell the rights to its Vaniqa Cream product to SkinMedica Inc. for $25 million. The company does not expect any value to be available for distribution to Women First's stockholders.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

7 Ways to Take Your Marketing Strategy to the Big Leagues

7 Ways to Take Your Marketing Strategy to ...

A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.