With postage hike looming, Marketsmith launches postal calculators

Direct and multichannel marketing firm Marketsmith Inc. has created two postal calculators to assist the direct marketing community with the recalculation of the new higher postage that may go into effect in May.

According to a recommended decision from the Postal Regulatory Commission earlier this week, rate increases will be 7.6 percent on average.

Morristown, New Jersey-based Marketsmith said that both calculators - the Piece Rate Calculator and the Piece/Pound Rate Calculator - provide mailers with information required to maximize the profitability their catalogs and other mail pieces.

These simplification tools incorporate two additional presort levels: ADC [Area Distribution Center] and the current 3/5-digit level that will be split into 3 and 5 digits.

Marketsmith also provides a circulation and Pre-Sort Level Chart to be used in conjunction with the calculators. Both enable mailers to measure the effect the postal increase will have on their future budgets.

The calculators may be accessed at www.marketsmithinc.com/postal_calculator.php .