Wise Foods Names Maddock Douglas

Share this article:
Snack foods maker Wise Foods Inc. appointed Maddock Douglas Inc., Chicago, as agency of record.


The agency will handle advertising, branding and packaging for Wise's new snack food line and other products in development. Wise Foods, Atlanta, is known for its potato chips.


In business since 1991, Maddock Douglas has clients like Ford Motor Co., Sanford, SC Johnson, Verizon Airfone Inc., Zenith, Alberto-Culver, Fromm International, Serta Inc., National Association of Realtors and Harris Bank.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.

News Byte: SapientNitro Acquires Campfire; Will Go to Bat for Red Sox

News Byte: SapientNitro Acquires Campfire; Will Go to ...

The Sapient unit aims to up its storytelling acumen by teaming up with Campfire, something that will aid a new partnership with the Boston Red Sox.