WiredEmpire and Digital Archaeology Sign Joint Development Pact

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Marketing Services Group Inc.'s WiredEmpire subsidiary signed a joint development agreement this week to combine its automated online campaign management solution with the c-Discovery "clicks-to-bricks" analysis application of Digital Archaeology, Kansas City, MO.


According to WiredEmpire, Burlington, MA, the combination of the reporting and analysis mechanisms will provide marketers the ability to segment customer information and develop more targeted and personalized Internet campaigns.
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