Winstar Interactive Media Adds Three Branded Sites to Its Lineup

Share this article:
Winstar Interactive Media said Friday that it has been named the exclusive online advertising sales representative for branded Web sites Kiplinger.com, Emode and PlayMGMMirage.com.


The company said it will offer the three sites joint sales with radio stations, sweepstakes, billboards and sponsored messages delivered through e-mail to hand-held devices and cell phones.


Kiplinger.com is an interactive personal finance portal. Emode is a personality marketing company and provides an e-mail newsletter geared toward the subscriber's personality. PlayMGMMirage.com is an adult gaming site offering casino games.


"With a large sales force focused on selling our site alone, we anticipate much greater revenue than we got from an ad network," said Larry Fishbein, director of marketing and new media at Kiplinger.com.


Interep Interactive Inc., a division of Interep National Radio Sales, recently acquired New York-based Winstar Interactive Media. Winstar Interactive Media generates advertising sales and creates sponsorships and content syndication packages for 21 branded Web publishers, including Fodors.com and uBid.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Russ Klein Tapped to Head American Marketing Association

Russ Klein Tapped to Head American Marketing Association

The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.