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Sometimes, winning is surviving. During an economic downturn savvy marketers seek out additional tools and information to help their businesses not only stay afloat, but thrive. Companies that can make it through tough times find themselves poised for enormous growth when good times return.
Josh Fialky, of Idearc Search Marketing will provide you with insider strategies to maximize your search marketing efforts in this economy. He will share the most up to date tactics designed to increase your conversion rates, optimize your website, increase your results, minimize your competitive keyword costs and better understand how to run a winning search engine marketing program.
Highlights will include:
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How to improve the visibility and value of your brand online
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How to increase your ROI even as pay per click costs continue to climb
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How to beat competitors' keyword rankings with lower pay per click bids
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How to increase your campaigns conversion rates
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How to save money on testing by using past data
Featured Speaker
Josh Fialky, Senior Client Manager, Idearc Search Marketing
Moderator
Cara Wood, editor-in-chief, DMNews
Sponsored by
At Idearc Search Marketing, the bottom line is positive results. We work with clients to maximize their online visibility, traffic, conversions and revenue through the holistic management of innovative pay per click (PPC) campaigns, return on investment (ROI) focused search engine optimization (SEO) plans, and hands on shopping comparison engine program coordination. Let us put our expertise to work for your business.