Winners of the 24th John Caples International Awards

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Best of Show


First Place DM Over $5 Dimensional Consumer Single


Entry Name: Book; Agency: WWAV Rapp Collins, United Kingdom; Creative Director: Paul Readman; Copywriter: Dawn Kermani; Art Director: Mark Flett; Production: Brian Lynn; Client: The Macallan Highland Distillers


Courageous Client


Third Place DM Under $5 Dimensional Consumer Single Nonprofit


Entry Name: Don't; Agency: OgilvyOne Worldwide, Malaysia; Creative Director: Tan Kien Eng; Copywriter: Tan Kien Eng, Valerie Chen; Art Director: Tan Kien Eng, Theresa Tsang; Production: Sherlyn Tan; Client: The Women's Aid Organisation


TV Under $250K Consumer Single


Second Place


Entry Name: Such Is Life; Agency: Dettereck, Wider Werbung, Germany; Creative Director: Jens Muehe; Art Director: Manuel Mack; Production: Juergen Krause; Client: Entrium Direct Bankers


Third Place


Entry Name: Millionaire's Ass; Agency: DiMassimo Brand Advertising, United States; Creative Director: Mark DiMassimo; Copywriter: Greg Morelli; Art Director: John Painter; Production: Carla Hall; Client: Crunch Fitness


TV Over $250K Consumer Single


Second Place


Entry Name: Wedding; Agency: The Martin Agency, United States; Creative Director: Steve Bassett; Copywriter: Josh Gold; Art Director: Sean Riley; Production: Jenny Kennedy; Client: Champion Mortgage


TV Under $250K Consumer Single Nonprofit


Second Place


Entry Name: Life DRTV; Agency: WWAV Rapp Collins, United Kingdom; Creative Director: Maria Phillips; Copywriter: Nick Couldry; Art Director: Nick Couldry; Production: Sandra Money; Client: Imperial Cancer Research Fund


Third Place


Entry Name: Heroes DRTV; Agency: WWAV Rapp Collins, United Kingdom; Creative Director: Nick Couldry; Copywriter: Barry Evans; Art Director: Nick Couldry; Production: Jennie Shellard; Client: RSPCA


TV Over $250K Consumer Single Nonprofit


Second Place


Entry Name: U.S. Army 212 Ways DRTV Spot; Agency: Leo Burnett, United States; Creative Director: Larry Zuger; Copywriters: Jerry Caggiani, Kevin Zier; Art Directors: Larry Zuger, Jamie Cochrane; Production: John Kaste; Client: U.S. Army


TV Infomercial Consumer Single


Second Place


Entry Name: Char Broil Grill2Go; Agency: Tyee Euro RSCG, United States; Creative Director: Darrell Williams; Copywriters: Julie Livingston, Ray Eldard; Production: Deborah Ginnes; Client: Char-Broil


Interactive Consumer Single


First Place


Entry Name: The Adventures of John; Agency: OgilvyOne Worldwide, Canada; Creative Director: Mike Shavina; Copywriter: Dave Ross; Art Director: John Bacic; Production: Tracy Wightman; Client: Kodak Canada


Second Place


Entry Name: Added Colour; Agency: Ogilvy Interactive, Hong Kong; Creative Director: Gary M. Chan; Art Director: Fletch Wong; Client: The Economist


Third Place


Entry Name: Ardbeg Committee Room Online; Agency: One; Agency, Scotland; Creative Director: Dave Mullen; Copywriter: Liz Holt; Art Directors: Dave Mullen, Nik Sweeney; Client: Glenmorangie


Interactive Consumer Single Nonprofit


Second Place


Entry Name: Iron; Agency: Trigger, New Zealand; Creative Director: Jerry Beale; Copywriter: Jerry Beale; Art Director: Chris Ivers; Production: Bernie White; Client: Amnesty International


Print Consumer Single


Second Place


Entry Name: Money Is Not the End of Worry; Agency: The Martin Agency, United States; Creative Director: Alon Shoval; Art Directors: Mark Braddock, Ty Harper; Production: Terri Jones; Client: U.S. Trust


Second Place


Entry Name: Admit It, You're Rich; Agency: The Martin Agency, United States; Creative Director: Alon Shoval; Copywriter: Alon Shoval; Art Directors: Mark Braddock, Ty Harper; Production: Terri Jones; Client: U.S. Trust


Third Place


Entry Name: And the Winner Is; Agency: Archibald Ingall Stretton, United Kingdom; Creative Director: Steve Stretton; Copywriter: Matt Morley-Brown; Art Director: Steve Stretton; Production: Kieran King; Client: Skoda Auto UK


Print Consumer Single Nonprofit


Third Place


Entry Name: Future Brain Surgeon; Agency: OgilvyOne, United States; Creative Director: Rene Lehouillier; Copywriter: Jim Scott Polsinelli; Art Director: Armando Saja; Production: Joe Burke; Client: New York Public Library


Third Place


Entry Name: X-ray; Agency: WWAV Rapp Collins, United Kingdom; Creative Director: Maria Phillips; Copywriter: Maria Phillips; Art Director: Andy Mawson; Client: NSPCC


DM Under $400/M Standard Consumer Single


First Place


Entry Name: 101 Better Ways to Save; Agency: M&C Saatchi Direct, Australia; Creative Director: Bob Price; Copywriters: Sandra Galiazzo, Paul Kennedy; Art Directors: Tan Gout Nee, Tony Banks; Production: Pat Vitetta; Client: ANZ Bank


Second Place


Entry Name: Xcapade; Agency: OgilvyOne Worldwide, Malaysia; Creative Director: Tan Kien Eng; Copywriter: Michael Khor; Art Directors: Tan Kien Eng, Lynette Ang; Production: Derrick Chong; Client: Volvo Car Malaysia


Third Place


Entry Name: Skoda Factory; Agency: Archibald Ingall Stretton, United Kingdom; Creative Director: Steve Stretton; Copywriter: Dan Colley; Art Director: John Treacy; Production: Kieran King; Client: Skoda Auto UK


Third Place


Entry Name: Staggering Paper; Agency: One; Agency, United Kingdom; Creative Director: Dave Mullen; Copywriters: Liz Holt, Rebecca Wood; Art Directors: Dave Mullen, Bally Pabla; Production: Bob Lovie; Client: Curtis Fine Papers


DM Over $400/M Standard Consumer Single


First Place


Entry Name: VW Passat Launch; Agency: Proximity, United Kingdom; Creative Director: Kim Woodrew; Copywriter: Dan MacDonald; Art Director: Phil Bucknall; Production: Tony Parsons; Client: Volkswagen


Second Place


Entry Name: The Farlous Grouse Summer Mailing; Agency: Proximity, United Kingdom; Creative Director: Chris Barraclough; Copywriter: Kate Pybus; Art Director: Duncan Gray; Production: Harvey Forsythe; Client: Farlous Grouse Whiskey


Third Place


Entry Name: Only Looks Like a Million Bucks; Agency: Arnoldworldwide, United States; Creative Director: Alan A. Blose; Copywriter: Carolyn Zigmund; Art Director: Carl Genatassio; Client: Volkswagen of America


DM Under $400/M Standard Consumer Single Nonprofit


Second Place


Entry Name: Voodoo Do; Agency: Rodgers Townsend, United States; Creative Director: Erik Mathre; Copywriter: Michelle Dean; Art Director: Dawn Sorgea; Production: Matt Bauer; Client: Saint Louis Effort for AIDS


Second Place


Entry Name: Glasses; Agency: WWAV Rapp Collins, United Kingdom; Creative Director: Tony Weller; Copywriters: Tony Weller, Jo Dicks; Art Director: Paul Ramos; Production: Zelda Villis; Client: Guide Dogs for the Blind


Third Place


Entry Name: Big Brother Wave Self-Mailer; Agency: Hill Holliday, United States; Creative Director: Doug Gladstone; Copywriter: John Lucey; Art Director: Chey Ottosen; Production: Joyce Hurd; Client: Big Brothers of Massachusetts Bay


DM Over $400/M Standard Consumer Single Nonprofit


First Place


Entry Name: NSPCC Schools Pack; Agency: WWAV Rapp Collins, United Kingdom; Creative Director: Maria Phillips; Copywriter: Maria Phillips; Art Director: Andy Todd; Client: NSPCC


Second Place


Entry Name: Voices; Agency: TDA, United Kingdom; Creative Director: Mark Pearson; Copywriters: Anna Jewes, Will Brooks; Art Director: Roger Lipscombe; Client: National Schizophrenia Fellowship


Third Place


Entry Name: What Are You Thinking?; Agency: TDA, United Kingdom; Creative Director: Mark Pearson; Copywriters: Anna Jewes, Will Brooks; Art Director: Roger Lipscombe; Client: National Schizophrenia Fellowship


DM Under $5 Dimensional Consumer Single


First Place


Entry Name: Deckchair; Agency: Craik Jones Watson Mitchell Voelkel, UK; Creative Director: Pamela Craik; Copywriter: Pamela Craik; Art Director: Chris Jones; Production: Laurence Slater; Client: Orange


Second Place


Entry Name: Merit Badges; Agency: Rubin Postaer Direct, United States; Creative Director: Larry Postaer; Copywriter: Andrea Drever; Art Director: Jane Guthrie; Production: Michelle Wolf; Client: American Honda Motor Co. Inc


Third Place


Entry Name: Dust; Agency: Wunderman, Brazil; Creative Director: Ligia Kempfer; Copywriters: Eduardo Santos, Frederico Sekkel; Art Director: Alexandre Ravagnatni; Client: Ford Ranger


DM Over $5 Dimensional Consumer Single


First Place


Entry Name: Book; Agency: WWAV Rapp Collins, United Kingdom; Creative Director: Paul Readman; Copywriter: Dawn Kermani; Art Director: Mark Flett; Production: Brian Lynn; Client: The Macallan Highland Distillers


Second Place


Entry Name: Tailor Made; Agency: Rapp Collins, United States; Creative Director: Jim Newell; Copywriter: Kurt Jaskowiak; Art Director: Mike Davison; Production: Lena Eng; Client: Mercedes-Benz


Third Place


Entry Name: Taking the SUV to a Place It's Never Been Before; Agency: Rubin Postaer Direct, United States; Creative Director: Mark Erwin; Copywriter: Shelley Behar; Art Director: Scott Taylor; Production: Kristy Davis; Client: Acura Division of American Honda Motor Co. Inc.


Third Place


Entry Name: Hands-On Experience; Agency: Rubin Postaer Direct, United States; Creative Director: Joe Baratelli; Copywriter: Shelley Behar; Art Director: Scott Taylor; Production: Kristy Davis; Client: American Honda Motor Co. Inc


DM Under $5 Dimensional Consumer Single Nonprofit


Third Place


Entry Name: Don't; Agency: OgilvyOne Worldwide, Malaysia; Creative Director: Tan Kien Eng; Copywriters: Tan Kien Eng, Valerie Chen; Art Directors: Tan Kien Eng, Theresa Tsang; Production: Sherlyn Tan; Client: Women's Aid Organisation


DM Over $5 Dimensional Consumer Single Nonprofit


Third Place


Entry Name: Lamikiz Candidature for the Athletic de Bilbao ; Agency: Dimension, Spain; Creative Director: Guillermo Viglione; Copywriter: Eduardo Medina Beria; Art Director: Rafael Caluo; Production: Ricardo Berec; Artu; Client: Lamikiz Team


DM Retention Consumer Single


First Place


Entry Name: Cultures; Agency: Salem Propoganda, Brazil; Creative Director: Marcio Salem; Copywriter: Marcio Salem; Art Director: Cris Lucke; Production: Stefano Parodi; Client: ABM AMRO Bank


Second Place


Entry Name: Plant a Blessing for Your Life; Agency: OgilvyOne Worldwide, Thailand; Creative Director: Kalid Maneewongse; Copywriter: Piyan; Art Thammawatana; Art Director: Prisana Veeradechaphon; Client: Thai Life Insurance Company Ltd.


Third Place


Entry Name: Old Bull; Agency: OgilvyOne Worldwide, Singapore; Creative Director: Shane Weaver; Copywriter: Shane Weaver; Art Director: Shayne Pooley; Production: Christopher Chan; Client: Seagram Asia Pacific


Third Place


Entry Name: Playing Cards; Agency: Craik Jones Watson Mitchell Voelkel, United Kingdom; Creative Director: Pamela Craik; Copywriter: Rebecca Rae; Art Director: Leigh Roberts; Production: Laurence Slater; Client: Gordon's Gin/Guinness UDV


Third Place


Entry Name: Audiclass TT Lemans the Race Has St; Arted; Agency: CP Comunicacion Proximity, Spain; Creative Director: Borja Orozco; Copywriter: Carles Alcon; Art Director: Paul Paixa; Production: Joesp Maria Merchan; Client: Audi


Collateral/Alternate Consumer Single


Third Place


Entry Name: Subway Map; Agency: Wunderman, United States; Creative Director: Gary Bucca; Copywriters: Christine Dobberpuhl, Ed Subitsky; Art Directors: Peggy Fields, Terry Pierce; Production: Troy Hamblin; Client: Citibank


Collateral/Alternative Consumer Single Nonprofit


Second Place


Entry Name: Measuring Hunger; Agency: Lowe RMP, Canada; Creative Director: Steve Bochenek; Copywriter: Tobias Sallensky; Art Director: Natalie Armata; Production: Jeanette Fritzlea; Client: Daily Break Foodbank


Third Place


Entry Name: Make A Wish Campaign Posters; Agency: Rodgers Townsend, United States; Creative Director: Erik Mathre; Copywriter: Erik Mathre; Art Director: Michelle Vesth; Production: Cheryl Sparks; Client: Make-A-Wish Foundation


Out of Home Consumer Single


Third Place


Entry Name: Yap with Attitude; Agency: Pavlika Chinnici Direct, United States; Creative Director: Holly Pavlika; Copywriter: Scott Karambist; Art Director: Holly Pavlika; Production: Terry Saverese; Client: Net2Phone


Out of Home Consumer Single Nonprofit


First Place


Entry Name: Volunteering World; Agency: Leonardo, United Kingdom; Creative Director: Gary Sharpen; Copywriter: Wesley Hawes; Art Directors: Stu; Art Button, Dave Brady; Production: Jackie Graham; Client: VSO


TV Over $250K Business Single


First Place


Entry Name: Overpromise: 60; Agency: OgilvyOne, United States; Creative Director: Bruce Lee; Copywriter: George Tannenbaum; Art Director: Lisa Diller; Production: Lee Weiss; Client: IBM


Second Place


Entry Name: Trick: 60; Agency: OgilvyOne, United States; Creative Director: Bruce Lee; Copywriter: George Tannenbaum; Art Director: Lisa Diller; Production: Lee Weiss; Client: IBM


Third Place


Entry Name: George: 60; Agency: OgilvyOne, United States; Creative Director: Bruce Lee; Copywriter: George Tannenbaum; Art Director: Lisa Diller; Production: Lee Weiss; Client: IBM


Interactive Business Single


First Place


Entry Name: Ardent Introduction E-Mail; Agency: The Verdi Group, United States; Creative Director: Robert A. Green; Copywriters: Robert A. Green, Stephanie Dunn; Art Directors: Jennifer Wagner, Lonna Robinson; Production: Gina Baker; Client: Ardent Learning Inc.


Second Place


Entry Name: Bottom Line Banner; Agency: M&C Saatchi Direct, Australia; Creative Director: Tom McFarlane; Copywriter: Dave King; Art Directors: Gavin McLeod, Dan Putelli; Production: Dan Putelli; Client: Onerail


Third Place


Entry Name: CD-ROM Euskaltel Business; Agency: Dimension, Spain; Creative Director: Borja Legarda; Art Director: Vasava Innothna; Production: Vasava Innothna; Client: Euskaltel


Print Business Single


Third Place


Entry Name: No Views; Agency: OgilvyOne, United States; Creative Director: Rene Lehouillier; Copywriter: Robin Cornick; Art Director: Alfredo Rossi; Production: Jennifer Raymond; Client: IBM


Third Place


Entry Name: Aromatherapy; Agency: OgilvyOne, United States; Creative Director: Rene Lehouillier; Copywriters: Robin Cornick, Todd Heyman; Art Directors; Alexandra Seegers, Rene Lehouillier; Production: Austin Hansen; Client: IBM


Third Place


Entry Name: Rx Factor; Agency: OgilvyOne, United States; Creative Director: Rene Lehouillier; Copywriter: Eric Dome; Art Director: Josh Locker; Production: Carolyn Greeley; Client: Dendrite


DM Under $500/M Standard Business Single


First Place


Entry Name: Executive Test; Agency: OgilvyOne Worldwide, Ireland; Creative Director: John Milne; Copywriter: Dino Galetti; Art Directors: Liam Frawley, Dino Galetti; Production: Pat Hyland; Client: An Post


First Place


Entry Name: Smythe Tomkinson Willis; Agency: Archibald Ingall Stretton, United Kingdom; Creative Director: Steve Stretton; Copywriter: Matt Morley-Brown; Art Director: Steve Stretton; Production: James Pais; Client: Archibald Ingall Stretton


Second Place


Entry Name: Warm Fuzzy; Agency: Wunderman, United States; Creative Director: Charlie Brown; Copywriters: Chuck Hoffman, Steve Capp; Art Directors: Bev Pangilinan, Carolyn Diehl; Production: Troy Hamblin; Client: Arbros Communications Inc.


Second Place


Entry Name: Are You Missing Something?; Agency: Tequila London, United Kingdom; Creative Director: Ian Haworth; Copywriter: Jo Dawson; Art Director: Sue Davies; Production: Rebecca Hewitt; Client: Powergen


DM Over $500/M Standard Business Single


Second Place


Entry Name: IBM e-business Infrastructure Opt-In; Agency: Impiric, Australia; Creative Director: Peter Bidenko; Copywriter: Jason Stubbs; Art Directors: Peter Bidenko, Rua Perston; Production: Clarissa Banbury; Client: IBM


Third Place


Entry Name: Bandwidth on Demand; Agency: Aim Proximity, New Zealand; Copywriter: Ben Chandler; Art Director: Duncan Wilson; Production: Jo Tacon; Client: Tangent


DM Over $500/M Standard Business Single Nonprofit


Third Place


Entry Name: What's Inside Counts; Agency: One; Agency, United Kingdom; Creative Director: Dave Mullen; Copywriter: Liz Holt; Art Director: Susan Anderson; Production: Bob Lovie; Client: COI Rough Sleepers Unit


DM Over $5 Dimensional Business Single


First Place


Entry Name: What's a Thumb Good for?; Agency: The Martin Agency, United States; Creative Director: Valerie Foley; Copywriter: Brad Gilmore; Art Directors: Ken Spera, John Goldberg; Production: Jan Conception; Client: FMC Corp.


First Place


Entry Name: Bone Phone; Agency: Lowe Live, United Kingdom; Creative Director: Roddy Kerr; Copywriter: Simon Watts; Art Director: Michael Jones; Production: Mark Page; Client: Call Serve


Second Place


Entry Name: Fertiliser; Agency: Aim Proximity, New Zealand; Creative Director: Matt Shirtcliffe; Copywriters: Ben Chandler, Matt Shirtcliffe; Art Director: Patrick Murphy; Production: Jo Tacon; Client: Bank of New Zealand


Second Place


Entry Name: Double Dutch; Agency: Dialogue, Ireland; Creative Director: Des Columb; Copywriter: Des Columb; Art Director: Mari Pettersson; Production: Stu; Art Clifton; Client: Aer Lingus


Second Place


Entry Name: Inflatable; Agency: OgilvyOne Worldwide, United Kingdom; Creative Director: Colin Nimick; Copywriter: James Sexton; Art Director: Paul Hargreaves; Production: Gary Bridge; Client: Royal Mail


Third Place


Entry Name: The Brain; Agency: Upshot Direct, United States; Creative Director: Brian Long; Copywriter: David Robatin; Art Director: James Sweeney; Production: Jeff Felton; Client: Upshot Direct


Third Place


Entry Name: Geoconsumo; Agency: D Communicacion, Spain; Creative Director: Cristina Rodriguez; Art Director: Juan Angel Gomez; Production: Carlos Seidel; Client: Geoconsumo


DM Under $5 Dimensional Business Single


Second Place


Entry Name: UFO; Agency: TBWA/CGT Direct, United Kingdom; Creative Director: Nick Moore; Copywriter: Jim Thompson; Art Director: Claus Larsen; Production: Damian Knight; Client: Condor


Third Place


Entry Name: Butterfly; Agency: Publicis Dialog, Australia; Copywriter: Sandy Hind; Art Directors: Nick Pritchard, Mandy Williams; Client: CPI Paper


DM Retention Business Single


First Place


Entry Name: Session's in Egipt; Agency: CP Comunicacion Proximity, Spain; Creative Director: Alfonso Marian; Copywriters: Ernesto Ortega, Nuria Gil; Art Directors: Toya Hernando, Manuel Gracia; Production: Jose Vicente Garcia; Client: CEPSA Diesel Fuel Heating


Second Place


Entry Name: Dates; Agency: OgilvyOne Worldwide, United Kingdom; Creative Director: Colin Nimick; Copywriter: Colin Nimick; Art Director: Harvey Lee; Production: Martin Quaffe; Client: Royal Mail


Third Place


Entry Name: In the Bag; Agency: OgilvyOne Worldwide, United Kingdom; Creative Director: Colin Nimick; Copywriter: Rae Stones; Art Director: Fiona Sanday; Production: Andrea Raperiddes; Client: Royal Mail


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