Wink Introduces Research and Targeting Products

Share this article:
Interactive television company Wink Communications said yesterday it will offer a set of research and targeting products for advertisers who deliver interactive ads.


The new products address ad effectiveness by allowing advertisers to select the demographic delivery parameters for their ads; air multiple interactive ad messages; and test a variety of special offers.


Wink's research unit will provide reporting on the ad delivery, viewer interaction with the ad message and the response rate of the offer provided in the ad, which will include summaries by demographic and other criteria.


The research and targeting products will also allow advertisers to apply behavioral filters to an ad message so the advertiser can control what type of interactive message is aired or what kind of offer is made based on past interactive behavior.


Wink, Alameda, CA, said the new products are slated to become available in the fourth quarter of this year.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US