Wink Communications to Produce Interactive Ads

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Wink Communications Inc., said yesterday it has entered into agreements with vehicle manufacturer General Motors, consumer product giant Unilever PLC and Philip Morris food division Kraft Foods to produce interactive advertisements for the companies. The new spots will allow viewers to request samples, brochures and coupons, as well as enroll in contests and purchase products directly from their television sets when using the Wink system.

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