Wink Communications to Produce Interactive Ads

Share this article:
Wink Communications Inc., said yesterday it has entered into agreements with vehicle manufacturer General Motors, consumer product giant Unilever PLC and Philip Morris food division Kraft Foods to produce interactive advertisements for the companies. The new spots will allow viewers to request samples, brochures and coupons, as well as enroll in contests and purchase products directly from their television sets when using the Wink system.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.

Is Native Advertising an Evolution or a Mutation?

Is Native Advertising an Evolution or a Mutation?

Was there truth to John Oliver's rant or was the comedic host unfair in his admonishments?