May 2013 Issue

Battle of the Brands

Breakfast at Tiffany's or the Red Carpet With Harry Winston?

Diary of a CMO

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40 Under 40: 2013 Call For Entries Now Open!

Yankee Candle Lures Men With Bacon and Popcorn

For Club Monaco, Social is Always in Season

February 08, 2000

Wink Communications to Produce Interactive Ads

Wink Communications Inc., said yesterday it has entered into agreements with vehicle manufacturer General Motors, consumer product giant Unilever PLC and Philip Morris food division Kraft Foods to produce interactive advertisements for the companies. The new spots will allow viewers to request samples, brochures and coupons, as well as enroll in contests and purchase products directly from their television sets when using the Wink system.