Wine Marketer Begins Direct Callback

Share this article:
Geerlings & Wade, a direct marketer of wines and wine accessories, yesterday said that consumers can now arrange for a callback from a company call center agent by using the company's Web site.


Visitors to geerwade.com can click on a button and submit their name and telephone number to have an agent call them back. The agent can help the customer complete purchases, answer questions and suggest wines for gifts or to complement meals.


Web Dialogs Inc., Billerica, MA, is providing the technology for the direct callback system.


By giving online customers an offline channel, Geerlings & Wade hopes to reduce the number of abandoned shopping carts and increase Web sales, which reached $5.5 million in 2000, said Cathy Longueil, the company's customer service manager.


Geerlings & Wade, Canton, MA, offers home and office delivery in 30 states. It has approximately 114,000 wine club regulars and club members.


Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an ...

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on ...

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.