Wine Marketer Begins Direct Callback

Share this article:
Geerlings & Wade, a direct marketer of wines and wine accessories, yesterday said that consumers can now arrange for a callback from a company call center agent by using the company's Web site.


Visitors to geerwade.com can click on a button and submit their name and telephone number to have an agent call them back. The agent can help the customer complete purchases, answer questions and suggest wines for gifts or to complement meals.


Web Dialogs Inc., Billerica, MA, is providing the technology for the direct callback system.


By giving online customers an offline channel, Geerlings & Wade hopes to reduce the number of abandoned shopping carts and increase Web sales, which reached $5.5 million in 2000, said Cathy Longueil, the company's customer service manager.


Geerlings & Wade, Canton, MA, offers home and office delivery in 30 states. It has approximately 114,000 wine club regulars and club members.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.