Wine Enthusiast Names Managers

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Wine Enthusiast named new list managers for its catalog and magazine customer files.


Edith Roman Associates Inc., Pearl River, NY, assumed management of the Wine Enthusiast catalog list of more than 123,000 last-12-month buyers of wine-related merchandise.


The catalog list is 50 percent female. Buyers have an age range of 30-55 and an average household income of $125,000. The average order is $268. Selects include geography, gender, recency, dollar, product and Internet buyers at postal address. The base price is $115/M.


Edith Roman recommends this list for upscale gift, jewelry, apparel, home decor, fashion accessories, electronics, gardening, travel, epicurean, publishing and fundraising offers.


Lake Group Media Inc., Rye, NY, took management of the Wine Enthusiast Magazine list of more than 74,300 active subscribers.


The magazine list is 56 percent male, has a median age of 47 and an average household income of $199,000. Selects include geography, gender and gift givers. The base price is $100/M.


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