Windstar Debuts E-Mail Program

Share this article:
Windstar Cruises, Seattle, will market its maritime getaways to more than 18,000 U.S. travel agents through an e-mail direct marketing program, the company said yesterday. The agents signed up online to receive the e-mail broadcast service, called eSail, which was developed by e-mail database and transmission company e-Marketing Inc., Marietta, GA. The electronic messages will peddle special offers, group booking incentives, links to the cruise company's home page and other products. Future plans call for an archive that will store Windstar product information that can be e-mailed instantly to travel agents who request it. Other travel operators will be included in the broadcasts, but Windstar will receive preferred placement in the messages, the company said.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.