Windstar Debuts E-Mail Program

Share this article:
Windstar Cruises, Seattle, will market its maritime getaways to more than 18,000 U.S. travel agents through an e-mail direct marketing program, the company said yesterday. The agents signed up online to receive the e-mail broadcast service, called eSail, which was developed by e-mail database and transmission company e-Marketing Inc., Marietta, GA. The electronic messages will peddle special offers, group booking incentives, links to the cruise company's home page and other products. Future plans call for an archive that will store Windstar product information that can be e-mailed instantly to travel agents who request it. Other travel operators will be included in the broadcasts, but Windstar will receive preferred placement in the messages, the company said.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.