Williams Worldwide TV Cites 65% Revenue Jump for Latin American Sales

Share this article:
Williams Worldwide Television said fourth-quarter 2000 revenues for the Latin American division jumped 65 percent from the year-ago quarter.


The company attributes a large portion of the increase to the sales success of Abslide, an abdominal exercise product. Abslide sales experienced a relatively slow start in Latin America, but the company attributed the growing success to marketing campaigns tailored to the variety of Latin cultures, languages and economic diversities.


Williams Worldwide Television is a privately owned company and would not disclose any specific sales or revenue figures.


The DRTV company targets its campaigns to roughly 50 countries.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.