Williams-Sonoma Sells Gardeners Eden

Share this article:
Williams-Sonoma Inc., San Francisco, entered into an agreement yesterday to sell its Gardeners Eden catalog business to Brookstone Inc.


The specialty retailer decided to sell Gardeners Eden, a catalog that focuses on outdoor decorations and garden accessories, to allow greater focus on the existing Williams-Sonoma Inc. brands and the Internet. The company believes Williams-Sonoma, Pottery Barn and the recently launched Pottery Barn Kids have excellent growth potential. Acquired in 1983, Gardeners Eden complemented the retailer's four home-centered businesses: Williams-Sonoma, Pottery Barn, Hold Everything and Chambers.


Williams-Sonoma Inc. has increased annual revenues for Gardeners Eden from $380,000 to more than $22 million. The annual circulation of the catalog has reached more than 10 million.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.